a closer look: taste for learning makeover

Who doesn’t love a good makeover? Senior public relations manager Carol Traynor, senior art director Marty Csercsevits and their talented team at the college’s marketing and strategic communications department brought a new look and new life to our Taste for Learning event.

The next Taste event is scheduled for May 17, 2014 at Rosen Shingle Creek.

The event started in 2005 when foundation board member Jess Bailes and his team at ABC Fine Wine and Spirits partnered with Valencia Foundation. Our board of directors agreed to host the fundraiser only if we could ensure that every single dollar donated went directly to support education.

Today, we are still so blessed to have ABC’s involvement, as well as the support of Rosen Shingle Creek. Throughout the years, the logo stayed the same, with a graduation hat symbolizing the funds that went to support scholarships and grapes representing the wine that was served.

But now, as the event evolves, it was time for something new. First, the liquor landscape is always changing and ABC recognizes not just wines, but worldwide wine and spirits. Craft beers are currently very popular and that will be reflected at the event. As the event progressed, we came to realize that we had outgrown the grapes.

previous Taste logo

previous Taste logo

Additionally, we began partnering with other organizations for the event. First we partnered with UCF Foundation and now for the second year with Orlando Health Foundation. While we don’t share an identical mission with Orlando Health, we both place a priority on education. Funds raised at the event support student scholarships for us and medical education for Orlando Health Foundation.

Everyone is competing for fundraising dollars and these unique partnerships offer an opportunity to support more than one effort in our local community. What also sets us apart is the fact that still, eight years later, 100 percent of all funds raised goes directly to the cause.

We could not make that claim without the support of ABC Fine Wine and Spirits, Rosen Shingle Creek and our other sponsors. Our supporters work diligently to make sure that everything is donated, even down to the electrical drops for the event. The college generously underwrites the printing and creative costs.

Which brings us to the new logo – here it is!

new Taste logo

new Taste logo

Our new tagline is: An evening of food,wine and spirits paired with an auction to benefit scholarships and medical education.

The new logo gives a well-rounded representation of the spirits that will be at the event and the bright colors bring a sense of fun and liveliness, which is what Taste is all about.

Again, this year’s event will be on Saturday, May 17. In addition to ABC Fine Wine and Spirits and Rosen Shingle Creek, we are thrilled to have two early sponsors, Charles Perry Partners Inc. and Wolverine Anesthesia Consultants.

Stay tuned to the event website for updates WWW.ATASTEFORLEARNING.COM and if there is someone you would like us to send a sponsor packet to, please reach out to Donna Marino at 407-582-3128 or dmarino@valenciacollege.edu.

Mark your calendars – we will see you there!


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